STRATEGIC AGILITY AND ORGANIZATIONAL PERFORMANCE OF AVOCADO EXPORTERS IN NAIROBI COUNTY, KENYA
Abstract
The study investigated strategic agility on the performance of avocado exporters. The target population was avocado exporters in Nairobi County, Kenya. Data collection instruments was questionnaires. The study used both descriptive and inferential statistics to analyze the data. Descriptive statistics was to describe and summarize the data in a meaningful way. The coded data was entered into a computer. Data analyzed using the Statistical Package for the Social Sciences (SPSS) version 25.0. The mean and standard deviation, correlation and regression analysis were carried out to establish each independent variable's contribution to the dependent variable. According to the research, Strategic technological capabilities had the highest impact on organizational performance, with a beta coefficient of 0.281 and strategic resource allocation, with a beta coefficient of 0.245. The study recommended that firms prioritize investments in strategic technological capabilities to drive growth and innovation. Embracing advanced technologies, such as automated processing systems and data analytics, could streamline operations and enhance competitiveness. Additionally, aligning strategies with market demands and fostering a culture of continuous learning will help organizations remain adaptable. Finally, enhancing strategic sensitivity will enable firms to respond effectively to external changes and capitalize on new opportunities. Efficient strategic resource allocation is crucial for companies using results-based management, directing resources to high-return areas like research and development and targeted marketing. Expanding product portfolios mitigates risks from price fluctuations in the fresh produce market, boosting profitability. Optimizing supply chain operations, including investments in cold storage and logistics, enables firms to meet rising avocado demand while ensuring product quality and timely delivery.
Key Words: Strategic Sensitivity, Strategic Organization Orientation, Strategic Technological Capabilities, Strategic Resource Allocation
CITATION: Omuka, D. S., & Miroga, J. (2024). Strategic agility and organizational performance of avocado exporters in Nairobi County, Kenya. The Strategic Journal of Business & Change Management, 11 (4), 255 – 274. http://dx.doi.Org/10.61426/Sjbcm.v11i4.3079
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