TURNAROUND STRATEGIES AND PERFORMANCE OF NATIONAL HOSPITAL INSURANCE FUND IN KENYA
Abstract
The objective of this study was to ascertain the impact of turnaround strategies on NHIF's performance in Kenya. The study specifically sought to determine the effects of repositioning, financial restructuring, organizational and market redefining turnaround techniques on NHIF's performance in Kenya. A census survey was conducted. Data were collected through semi-structured questionnaires for primary data and published reports for secondary data. A pilot study was conducted on 10% of respondents, ensuring content, construct, and convergent validity. Quantitative data were analyzed using SPSS version 23 for inferential and descriptive statistics, while content analysis was employed for qualitative data. Participants were provided with contact information for clarification, and their consent was obtained. Clear instructions outlining the study's purpose and voluntary participation were included in the questionnaire. The study revealed that Financial Restructuring (r = 0.831) had a supportive role, with a non-significant direct impact (β = 0.267, p = 0.175). Reorganization (r = 0.758) significantly improved performance (β = 0.674, p = 0.002). Repositioning (r = 0.863) had the strongest impact (β = 1.244, p < 0.001), while Market Redefinition (r = 0.736) also significantly boosted performance (β = 1.310, p < 0.001). The study therefore concluded that while financial restructuring provides a necessary foundation, reorganization, repositioning, and market redefinition are critical drivers of NHIF's performance improvement. Repositioning, in particular, was found to have the strongest positive effect, underscoring the importance of strategic renewal. The study hence recommended that NHIF should integrate financial restructuring with other strategies, prioritize reorganization efforts to enhance efficiency, refine its repositioning strategies to maintain market presence, and explore new market opportunities. Continuous adaptation and strategic refinement are essential for sustaining long-term success.
Key Words: Repositioning, Financial Restructuring, Organizational, Market Redefining Turnaround
CITATION: Chebet, G., & Obere, E. (2024). Turnaroundstrategiesandperformanceofnational hospitalinsurancefundinKenya. The Strategic Journal of Business & Change Management, 11 (4), 1036 – 1052. http://dx.doi.org/10.61426/sjbcm.v11i4.3138
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i4.3138
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