STRATEGIC MANAGEMENT PRACTICES AND COMPETITIVENESS OF SAVINGS AND CREDIT COOPERATIVE SOCIETIES IN KISII COUNTY, KENYA
Abstract
This research established the effect of strategic planning, strategic resource, strategic innovation, and strategic control management practices on competitiveness of Saving and Credit Cooperative Societies in Kisii County. The study employed a descriptive design because it permitted the researcher to break down associations among a substantial number of factors in a study. The study targeted 70 respondents, comprising of finance managers, operation managers, sales and marketing managers, chief executive officers, credit managers, heads of accounts and heads of internal audit and risk management from 13 deposit taking Saccos in Kisii County, Kenya. The study used primary data. To measure the reliability, Cronbach Alpha technique was employed. The study assessed content validity. Data was analyzed using both descriptive and inferential statistics. Data was analyzed using the SPSS 26 software. The study established that strategic planning practices, strategic resource management practices, strategic innovation practices and strategic control practices had significant positive influence on competitiveness of Savings and Credit Cooperative Societies in Kisii County, Kenya. This implies that improvement in strategic management would enhance competitiveness of Saving and Credit Cooperative Societies in Kisii County, Kenya. The study concluded that that strategic management practices have significant influence on competitiveness of Saving and Credit Cooperative Societies in Kisii County. To enhance strategic planning practices, Saccos should improve communication and engagement to ensure all employees understand and contribute to strategic objectives. Saccos should optimize financial and human resource allocation by addressing inefficiencies in budgeting and workforce planning. Strengthening investment in staff development and ensuring equitable distribution of material resources will improve overall competitiveness. Saccos should foster a culture of innovation by empowering employees to participate in idea generation. Saccos should strengthen performance evaluation mechanisms by ensuring metrics translate into actionable improvements.
Key Words: Strategic Planning, Strategic Resource Management, Strategic Innovation, Strategic Control
CITATION: Alphonce, J. M., Otinga, H., & Miroga, J. (2025). Strategic management practices and competitiveness of savings and credit cooperative societies in Kisii County, Kenya. The Strategic Journal of Business & Change Management, 12 (2), 141 – 164. http://dx.doi.org/10.61426/sjbcm.v12i1.3205
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DOI: http://dx.doi.org/10.61426/sjbcm.v12i2.3205
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