COMPETITIVE STRATEGIES AND THE PERFORMANCE OF HOUSING COOPERATIVE SOCIETIES IN KAJIADO NORTH SUB-COUNTY, KENYA
Abstract
In today’s competitive business environment, organizations must map out their plans on how to sustain their business performance, their competitive advantage, and increase their probability. This study, therefore, intended to establish the influence of competitive strategies on the performance of housing cooperative societies in Kajiado North Sub-County. It was subsequently guided by definite objectives; to influence of cost leadership strategy, differentiation strategy, focus cost strategy, and focus differentiation strategy on the performance of housing cooperative societies in Kajiado North Sub-County. The study adopted a descriptive survey research design. The target population of the study comprised all 28 housing cooperative societies in Kajiado North Sub-County, Kenya, included in the list extracted from the Kajiado North Sub-County Cooperative office in February 2024, which forms the unit of analysis. This study report will be beneficial to regulators of SACCOs, researchers interested in studying SACCOs, and stakeholders of the housing cooperatives. The targeted respondents were 140 in total and comprised all accountants, project managers, marketing managers, and all the 2 executive board Members of each society who formed the unit of observation. The study optimized the use of primary data, which was collected using semi-structured questionnaires that contained both open and closed-ended questions. The questionnaires were administered through a drop-and-pick method. Qualitative analysis was done on the information collected from the results of the questionnaires. Quantitative analysis included descriptive statistical techniques. Descriptive statistics complemented the use of frequencies, mean, and percentages that were summarized and presented using tables, graphs, and charts. The data was analyzed with the aid of a linear regression model. The responses on cost leadership generally depicted that Saccos had formulated strategies to become a cost leader in the housing industry. The correlation coefficients of the four independent variables were found to be positive. The relationship between the variables was found to be significant, hence, Cost Leadership, Differentiation, Focused Cost, and Focused Differentiation strategies all influenced the performance of housing societies. The study revealed that all other factors held constant at zero, then the impact of the Performance of housing Saccos will be 6.326. With the dynamic business environment, it is recommended that societies choose what strategy befits them, bearing in mind different factors that may also affect performance. Researchers need to find out if there are other competitive strategies that affect competition in a certain industry other than the known competitive strategies.
Keywords: Competitive Strategy, Differentiation Strategy, Cost Leadership Strategy, Focus Strategies, Organizational Performance
CITATION: Nyaga, F. K., & Makau, G. K. (2025). Competitive strategies and the performance of housing cooperative societies in Kajiado North Sub-County, Kenya.. The Strategic Journal of Business & Change Management, 12 (2), 418 – 436. http://dx.doi.org/10.61426/sjbcm.v12i2.3215
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DOI: http://dx.doi.org/10.61426/sjbcm.v12i2.3215
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